Your baby deserves the best. So does your furbaby.

Our Story

GULU started with one simple belief: our furbabies deserve more joy in their everyday lives.

More moments that make their tails wag.
More things to sniff, search and discover.
More reasons to play together.

We wanted pet toys to feel a little more special — thoughtfully designed, genuinely fun, and cute enough that you don't mind finding them all over your living room.

So we created GULU.

A pet lifestyle store built around play, enrichment and the little moments that bring furbabies and their humans closer together.

From snuffle toys that turn treat time into a mini adventure, to squeaky and crinkly toys made for everyday play, we choose every GULU product with one question in mind:

Would we be excited to bring this home to our own furbaby?

If the answer isn't yes, it doesn't make the GULU shelves.

🧸 Play More.

Play isn't just something to keep them busy.

It's the zoomies across the living room. The favourite toy they carry everywhere. The ridiculous game they somehow never get tired of.

We look for toys that make everyday play more exciting — because a playful furbaby is a happy furbaby.

👃 Sniff More.

To them, sniffing isn't doing nothing.

It's exploring.

Our enrichment and snuffle toys encourage natural sniffing, searching and foraging behaviours, turning treats and everyday play into something they can investigate and enjoy.

Hide it. Sniff it. Find it.

And then do it all over again.

🤎 Love More.

At the heart of GULU is something simple:

we really, really love our furbabies.

The toys scattered across the floor, the walks that take twice as long because every tree needs investigating, and the photos filling up our camera rolls — they're all part of having them in our lives.

GULU exists to create a few more of those moments.

Because they're not just pets.

They're family.

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PLAY MORE.

SNIFF MORE.

LOVE MORE.

Welcome to the GULU family. 🐾

Questions, feedback, or just want to show us your furbaby enjoying their latest GULU find?

We'd genuinely love to see it.

Tag @thegulustore or email us at hello@gulu-store.com — we reply within one business day.